I love trying new restaurants. After reading or hearing about a restaurant, I google it to see what other folks are saying about the food, how much it costs, what’s currently on the menu, etc. I’m sure you do the same.
Today, I checked out Govinda’s Vegetarian Restaurant in Philadelphia. The website is not cutting edge, but it provided the basic info (address, menu, hours, location, etc) that I needed. But then I went to the menu page…
The first UX no-no was that the menu is only available as a pdf download. That’s great if a customer wants to print it out, but I just wanted to check out what Govinda’s serves for dinner and I didn’t want to download a document or worry about having an updated version of Adobe to read it.
The FIX: Put the menu in plain HTML text. It makes it easier for your customers to read AND gives search engines something to index. Sure search engines can index a pdf, but that’s probably not the part of your site that you want popping up at the top of a search for your restaurant.
Next UX no-no was the ads. I have no problem with businesses having ads on their site, but why put them front and center on your pages when your primary business isn’t selling ads? Do you want customers coming to your restaurant or clicking on ads that send them away from your site? You probably want customer coming to your restaurant.
The FIX: If you want to have ads on your site, make sure they are placed so they don’t distract from your real goal: selling your services.
Feel free to email me. 
Hi, I'm Eddie. I'm passionate about making the web a better place to socialize, learn, and get things done. I also dabble in vegan baking, saving homeless animals and protecting the environment. Yeah, I'm a busy guy.