When I first started working at Comcast, our sales through Comcast.com were very small. More than 12 million customers visited Comcast.com a month and Comcast wanted those users to complete sales online instead of on the phone, which was more expensive.

My team was asked to make ordering online much easier. Looking over the screens and the back end systems that support them, we knew that several small fixes would greatly improve our customers ability to successfully order services. We also saw major challenges that would require us to rethink both the front and backend to better support customer needs.

We are still regularly releasing new functionality and designing this project, but already we have doubled the amount of orders completed online.

Here are a set of wireframes from that project.